SANF 25 no 11 by Clarkson Mambo
As southern Africa charts its path toward deeper integration and sustainable development, the annual SADC Summit Publication stands as a window into the region’s ambitious agenda.
More than just a publication, it is a strategic tool – offering stakeholders invaluable insights into the policies, priorities and partnerships driving transformation across member states of the Southern African Development Community (SADC).
For investors, policymakers, development practitioners and business leaders, this document presents a unique opportunity to engage, collaborate and contribute to making the region’s collective vision a reality.
The brochure serves as a publication of authority, providing a comprehensive overview of the initiatives, activities and achievements of SADC in-between the annual Summits of Heads of State and Government normally held in August of each year.
With a reach extending from SADC Heads of State and Government to decision makers across public and private sectors, development partners and a global audience, the annual publication serves as a crucial conduit for engagement and collaboration.
For every citizen committed to or interested in the vision of a more integrated and prosperous southern Africa, the annual SADC Summit Publication is an indispensable resource as it encapsulates the aspirations, policies and transformative initiatives shaping regional development, offering a roadmap for collective progress.
The 2025 edition, to be produced for the 45th SADC Heads of State and Government Summit to be hosted by Madagascar, is particularly special as it marks 45 years since the establishment of SADC, then known as the Southern African Development Coordination Conference (SADCC).
This year also marks halfway in the implementation of the Regional Indicative Strategic Development Plan (RISDP) 2020-2030, the blueprint guiding development of the region.
As a result, the publication is expected to provide insights into the status of implementation of the RISDP, which outlines the regional programme of action in the areas of peace and security, industrial development and market integration, infrastructure development, and cross-cutting issues such as gender, youth, climate change and disaster risk management.
The brochure carries messages from the SADC leaders, the SADC Executive Secretary, and information on various SADC programmes and initiatives.
The Focus on Host Nation section allows member states hosting the summit to showcase what makes it unique to the region and its competitive advantage to potential visitors and investors.
The brochure provides an undoubtable doorway for companies and institutions looking to expand and seeking partnerships in the SADC region.
It strategically positions the brand of any advertising company and institution within sight of high profile and influential people, allowing for future connections and partnerships.
Companies can strategically align their brands with and demonstrate their commitment to SADC growth, integration and development goals, which enhances their brand image and fosters goodwill among regional stakeholders.
The brochure is produced through a partnership between the SADC Secretariat and the Southern African Research and Documentation Centre (SARDC), an independent regional knowledge resource centre.
The publication, which is accessible online on the SADC and SARDC websites, has a longer shelf life and is used as a reference document even after the summit, providing sustained exposure for company brands.
sardc.net